Why do we study marketing as a course?

As a professional discipline, marketing is a vital function of the operation of any company. Explore customer perceptions and journeys as major sources of revenue. It also uses diverse data to make intelligent and insightful business strategic decisions. In today's landscape, understanding customer motivations is crucial for anyone in the business.

Products, contrary to popular belief, are not sold alone. In general, the “build it and they will come” philosophy doesn't work. Good marketing educates customers so they can find the products they want, make better decisions about those products, and extract the most value from them. In this way, marketing helps facilitate exchanges between buyers and sellers for the mutual benefit of both parties.

Similarly, good social marketing strategies provides people with information and helps them make healthier choices for themselves and others. Different aspects of marketing can help you understand the decision-making process of potential customers about a product or service. These decisions are not based on the truth itself, but on a version of the truth that potential customers can grasp in relation to the product and how it can improve their lives. Marketing is a versatile title that will prepare you for a wide range of careers.

Students are attracted because they want to build a solid foundation of core business skills, as well as the added benefit of developing their direct marketing skills. A marketing career attracts a wide variety of people because marketing roles within the sector are so varied, there is something for everyone. When you critically analyze Tesla's promotion model, you'll think marketing isn't involved, but that's far from the truth. It's easy to see how marketing studies can benefit everyone in any marketing position and profession with all of the above.

Following a PhD course in marketing will prepare you for a career as a private investigator, paid consultant, conference, or professor. Marketing teaches you how to understand the other party, so you can offer a service that they can benefit from. Marketing not only provides value to customers, but that value also translates into the value of the company as it develops a reliable customer base and increases its sales and profitability. At the bottling and retail level, the costs involved in marketing a beverage to consumers like you and me make up the highest cost of the product.

The courses in these degree programs are designed to prepare business students for managerial level marketing businesses across industries in human endeavor. With the largest, most cited and published marketing faculty in the world, the Wharton Marketing Department offers some of the most sought-after resources and marketing job opportunities for students who want to sharpen their marketing vision. In addition, because marketing can be a very costly part of a business and is so fundamental to its success, companies are actively looking for good marketing people. Another criticism is that marketing creates desires among consumers for products and services that are not really necessary.

A degree in marketing prepares you for exciting career opportunities as a public relations specialist, marketing manager, or account executive. You can use your degree in marketing to advance careers in marketing, communications, sales, public relations, advertising, consulting, business management and more. Great marketing professionals listen to their audience; they interact with them, continually looking for ways to improve or even reinvent their approach in favor of their target customers. Marketing degree courses are mainly delivered through a combination of tutorials, lectures, seminars, market research projects and case study analysis, exams and courses used for evaluation.


Kathryn Dark
Kathryn Dark

Amateur tv enthusiast. Extreme beer scholar. Award-winning tv geek. Friendly music advocate. Infuriatingly humble musicaholic.