Our Best Free Digital Marketing Courses CareerFoundry Digital Marketing Short Course, Coursera Digital Marketing Specialization, EdX Fundamentals of Digital Marketing, Google Fundamentals of Digital Marketing, Constant Contact Quickstarter, Meta Blueprint Facebook Digital Marketing Associate Certification. Listen to the world's most downloaded B2B sales podcast I know what you're thinking: “I can learn on the job, experience is more valuable than a certificate. And you're not mistaken 15 years of experience compared to five years of experience, and a certification isn't exactly a one-to-one comparison. However, for entry-level generalist positions, promotions and independent work, certificates can be the fastest and most economical way to get ahead.
Hubspot Academy offers a range of comprehensive courses for paying customers, but its entry-level Inbound Marketing course is free. The course is video-led and there is 4 and a half hours of training to watch, plus course notes and a short exam at the end to provide a certificate of completion. Along similar lines, for those looking for a good introductory summary to SEO from a high-quality source, Moz offers this free Udemy course. It has 3.5 hours of content spread over 18 classes. After successful completion, you can take all the modules to get a good overview or select a specific topic to go over in more detail.
Areas include on-page and off-page SEO strategies, audits, keyword research, and reporting. Studio 5829 P.O. Box 15113 Birmingham B2 2NJ. Google has an online course platform (Digital Garage) that offers free courses on a range of topics related to professional or business development.
MECLABS offers a fantastic free digital marketing course headed up by master CRO expert, Dr. Flint McGlaughlin. The coursework is self-guided and based on YouTube videos. Users learn mostly about website psychology and landing page optimization. For free, you can't beat this marketing course.
Meta Blueprint, formerly known as Facebook Blueprint, offers a free Digital Marketing Essentials course that includes 19 modules, all aimed at setting up effective advertising campaigns on Meta properties, such as Facebook, WhatsApp and Instagram, and provides basic understanding on how to use the tools that Meta provides to do so. HubSpot Academy has thousands of courses available for free, including more than 300 marketing related courses. HubSpot offers certification for many topics, including search engine optimization, marketing software, content marketing, inbound marketing, social media marketing tools, digital advertising, and digital marketing skills, all of which include videos, quizzes, and workbooks. Some of the world's best universities and marketing experts offer free online marketing classes.
Companies like Google, HubSpot and Moz have courses where they teach marketers how to use their own platforms and other platforms. And they don't charge money for it. Coursera is a platform where universities can offer courses through their teachers. So it's a lot more serious than Udemy and YouTube in that regard.
Most courses are offered as part of the degree programs at these universities. This online learning resource is offered as an extension of that and is taught by the teachers themselves. You can choose to audit courses or pay to get a certificate at the end. Springboard Takes a Mentor-Led Approach to Online Learning.
Springboard currently offers courses in design, data science, analytics, coding, cybersecurity and technology sales, as well as a digital marketing certificate. Google offers courses on how to use some of its tools and in marketing disciplines such as internet marketing. Google Skillshop offers training and certifications in areas such as analytics and ad management. They also have a full course in digital marketing that reviews skills in the discipline and use of various Google tools.
HubSpot is an industry leader in inbound marketing. They're known for creating information-rich blog posts, but they also have HubSpot Academy, where you can gain digital skills in a format and in a regulated manner. They offer courses on a wide range of topics including digital advertising, social media strategy and paid media strategy. Sakshi is a senior associate editor at Springboard.
She's a technology enthusiast who loves to read and write about emerging technology. She is a content marketer and has experience working in the markets of India and the U.S. UU. Strategic Social Media Marketing is a free online marketing class that is part of a MicroMasters program in Digital Product Management.
The American Marketing Association describes marketing management as the process by which an entity sets objectives. In addition to Digital Garage, Google offers a series of digital marketing courses through Grow with Google and third party providers. Harvard Business Review published an article on its website titled Why Marketing Analytics Has Failed to Keep Its Promise. They offer a series of digital marketing courses that cover all digital marketing topics, from guide to SEO to social media marketing to paid advertising.
One of the fundamental functions of a marketing manager, as described in the Houston Chronicle, is to maintain communication between departments and ensure that open lines are used to maximize relevant information. The course content is regularly updated to take into account the latest digital marketing techniques and practices. Another option for learning digital marketing skills online and getting certified by a reputable company is Hubspot Digital Academy. The finance and investment publication has launched its own series of certified online classes, and this digital marketing strategy can be accessed free of charge for 14 days with a Learn by Forbes trial.
It's perfect for social media managers and marketers looking to put a “science” behind their content marketing campaigns. If you search for “Digital Marketing Courses” on Google, you'll find many courses that cover different disciplines of digital marketing. The most well-known benefit of earning a marketing certificate is the potential to earn better salaries and advance your career, but there are many more rewards to reap if you hone your skills. This introductory class is perfect for marketers, business owners, brands, small businesses, freelancers, and anyone looking to harness the potential of paid social advertising to reach target audience.