Do marketing certifications matter on a resume?

Adding certifications to your skill set will definitely set you apart from the competition, but another sure way to stand out from the rest is to have meaningful content on your resume. Digital marketing certification from the American Marketing Association. There's no argument that certifications help build credibility and ultimately give you more digital marketing tools in your toolbox. I would say that in the marketing industry, certifications don't differentiate you as much as having a personal brand and a work portfolio.

I would be more impressed by a non-certified candidate who had a well-crafted resume and a LinkedIn profile that was engaging and active, than a certified candidate with a flat resume and a standard LinkedIn account. After all, marketing campaign is the business of promoting and selling a product to attract potential customers. And when it comes to getting a job, you are that product. Let's take a look at what marketing certification courses are, how they benefit digital marketers, and specific digital marketing certification programs that directly correlate with real-world work, innovation and progress.

At the same time, in the case of novices, all online certifications matter a lot. Both certificates consist of two exams (a score of 700 is required to pass them) and are valid for up to one year. A marketing certificate course can be useful if you think you need more formal training in a range of topics, including marketing skills, such as media marketing, search engine optimization, email marketing strategy, customer development, market research, and strategic brand management. If professional certification is critical to getting into the job, you should be aggressive when adding certification to your resume.

If you're trying to grow your digital marketing career and you're out of luck, it's probably due to a lack of relevant skills on your resume. This digital marketing certificate is only a matter of two hours and would make a great addition to your resume. The Copyblogger Certified Content Marketer Program is the premier online content marketing certification, but it's only open at certain times of the year. These certificates are issued by major universities, such as London Business School, the University of Illinois at Urbana-Champaign or the University of California Davis.

If you could only choose one certification program, it would be Google's Digital Garage, with its wide range of online courses. So what better digital marketing certifications do you need to complete to gain a competitive advantage? Are Digital Marketing Certifications Worth It? While not the largest search engine, this digital marketing certificate will help you improve your advanced knowledge of Microsoft Advertising and teach you how to maximize your ROI when advertising on the platform. Digital marketing certifications can help marketers demonstrate in concrete terms that they possess these digital marketing skills. Anyone can take the course and certification exam, and anyone interested in digital marketing strategies should master this topic.

That's just one of the many reasons why Emerson College's Online Master in Digital Marketing and Data Analytics includes certification in Google Analytics. The social marketing certification tests your knowledge of the basics of social media marketing and demonstrates your skills as a social marketing wizard. By listing certifications, indicate the level of certification, and the certification agency makes it clear to the hiring professional what credentials they obtained.

Kathryn Dark
Kathryn Dark

Amateur tv enthusiast. Extreme beer scholar. Award-winning tv geek. Friendly music advocate. Infuriatingly humble musicaholic.