There are a couple of different marketing certifications in the market. The 2 biggest ones I've seen are Pragmatic and Professional Certified Marketer (via the American Marketing Association). Google's digital marketing certification is definitely worth it. It's a good academic course to follow if you want to learn digital marketing skills and how to create successful campaigns.
It's offered by Google, it's free and it's accredited by open university and other organizations. He blogs regularly about SEO and mobile marketing, and his work has been referenced by major marketing websites. Of course, this broad range of opportunities also means that there are a lot of people queuing up to take your money by offering advanced courses, certifications and all kinds of digital marketing industry secrets. If you want to earn a digital marketing certification from OMCP, you must fully demonstrate your knowledge of digital marketing channels.
When it comes to job interviews and promotions, the number of professional certifications you have will differentiate you from your competition. Their Google Analytics for Beginners and Advanced Google Analytics courses may seem simple at first glance, but they contain vital information that you'll need on a daily basis as a digital marketer or a marketing professional. The OMCP will review the documents and then you will be awarded the digital marketing certificate. To achieve a specialization (such as Digital Marketing), you must complete a series of digital marketing courses included in the specialization path.
I've covered many of the most common tricks and provided lots of tips for you to detect a solid professional certification program or online course. Google Digital Academy courses will help you understand the fundamentals of online marketing and online learning, at the same time, earn a digital marketing certification from Google. After completing all 26 modules and passing Google's digital marketing final exam, you'll earn your Google digital marketing certificate to share on LinkedIn or resume. Towards the end of the post, you'll also learn what jobs you can get with a digital marketing certificate and other useful tips on how to approach the learning process.
It will help you become an industry expert and gain a general understanding of digital marketing so that you can continue your learning with a more advanced professional certification.