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Key-Word Strategy ? PPC or Paid Organic Search ?
Trying to figure out how which strategy to
employ and why...
Many marketing managers are trying to
decide if they should advertise their website with SEO (search engine
optimization) or PPC (pay per click advertising). Its a difficult choice to
make. Gorilla marketers recommend most sites work best if you use both SEO and
PPC. How much of each really depends on your internet marketing plan and your
campaign requirements.
Pay per click advertising Models (PPC)
Advantages:
-
You get instant
results. If you advertise your website on pay per click search engines, then
you'll get traffic now and not several months later. We call it the
McDonalds effect
-
PPC ads are
perfect for time limited offers such as holiday sales and are quick and
easy.
-
You can stop PPC
ads at any time you desire
-
PPC ads make it
easy to test different keywords and landing pages in A/B testing
-
PPC ads also work
with websites that are not very well designed and can not get good search
engine rankings.
-
PPC ads allow you
to bid on a large amount of keywords, including misspellings and other
keyword variations that you cannot put on your web pages. and time to market
is much faster
Disadvantages:
-
PPC advertising
can become very expensive if you bid on the wrong keywords or if you don't
calculate the maximum bid price correctly.
-
Click fraud can
be a problem. Not all clickers are potential customers.
-
If you advertise
your website with PPC ads then you should use a ROI tracking tool to make
sure that you don't waste your money.
Organic Search (SEO):
Advantages:
-
Traffic through
organic search engine results is almost free if the up-front work has been
done.
-
After optimizing
your website you can use your money for different things and the optimized
site will still run.
-
A larger number
of visitors and search result clickers is not a problem.
-
Search engine
optimization delivers long term results that don't require permanent
financial input.
Disadvantages:
-
SEO can be
relatively time-consuming up-front.
-
SEO can require a
redesign of your web pages to make your website search engine friendly.
However, this usually also results in a better user experience.
-
Search engine
optimization delivers lasting results and it costs considerably less in the
long term. However, you must make sure that you optimize your website
correctly, if your want to get high search engine rankings.
In Summary both pay per click
advertising models and search engine optimization contribute significantly to
the success of your concern and the on-line marketing plan. IGorillas suggest
using both
wisely,,, and by doing so you can get many new visitors and customers without
losing control of costs.
Get control with you key-word
strategy with a Gorilla from the Gorilla Marketing Network. Just click the
button below.
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