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Guerrilla Marketing with the
Guerrilla-Advantage™ by real Marketing Guerrillas
By Robert Henslee
Are you Serious about catching your competition ?
Learn REAL
Guerrilla
Marketing with The Marketing
Guerrilla-Advantage™
How do you catch your competition in today
market? Want to become a real Guerrilla marketer? Well It's
really quite simple. When times get rough, the
Guerrilla-Advantage™
is one of the most effective set of services you
can use to catch your competition in a given
marketing channel. All things being equal on the
internet between two companies, the one that
offers the better internet marketing will
win in the marketplace allmost every time.
The
Guerrilla-Advantage™ is all about internet
marketing and making your companies internet
marketing equal or better than the channels
leader. The Guerrilla-Advantage™ package has a
proven and tested systematic step by step
approach, leading technology, and proprietary
tool sets to help you discover what direction your internet marketing needs
to go. All saving you real marketing dollars
while gaining market share. Yes with the The
Guerrilla-Advantage™ package you can catch your
competition quickly and be a market leader
allmost overnight.
Just
who are the leaders in
your internet marketing channel ? Think you
know? Consider this fact, clients when
asked this question, always have a perception,
which isn't true 87% of the time after we do the
research. Guerrilla marketing teams using tools from the
Guerrilla-Advantage™ package will discover quickly
who the REAL channel leaders are... and why. This is not as
easy as it sounds, channel leaders do not give up
profitable markets and secrets very easily.
Would you ?
Yes
it's a fact channel leaders go to great lengths
hiding information from their competitors and
they do it very well. You'll need to know where
your competitors are advertising and when. This
is why we developed the
Guerrilla Ad-Watch. We really didn't have a choice.
Our clients demanded it, so we built it It's
simply a basic requirement of good
internet
marketing.
All
this stealth and misdirection causes some
executives not to completely understand the
internet marketplace as well as they think. It
can happen to anybody. Their was a time when our
management thought they knew who was the channel
leader in our market. We soon discovered
differently when we developed and tested the
Guerrilla-Advantage™ package.
What
a surprise senior management had that day. Now we really
know, it's given us the 411 we needed
as a company to become even more competitive in
the marketplace. No this isn't rocket science
folks,
Its just plain simple good business, know
your competitor and know their weakness too.
Do
you really know your competitor and their
weakness? If you don't you'll never catch up nor
will you be a market leader. Market leaders know
these things. That's what makes them leaders in
the first place..
Back
to senior management. Allow me to offer you but one example
of this market confusion and how it can
misdirect serious marketing dollars, keeping you
from becoming a market leader.. During a recent
meeting with a client (one of the top dogs in
the settlement industry) this executive was
explaining how critical it was to buy annuities
on-line, this was the number one priority for
his company. After making this statement, a team
leader asked him the following questions:
-
Do you know the #1 key-word people use trying to sell their annuity ? <no>
was the answer
-
Do you know the number of persons searching,
over a period of time, by search market,
looking to sell their annuities ? <no>
was the answer.
-
Do you know which internet competitor
services the largest share of these on-line
requests? <no> was the answer. (But he
could tell us who he thought the market
leader was) The key word here "thought".
-
Do you know what percentage of these
requests your company intercepts. <no> was
the answer again
Once
this executive realized he didn't know the
answers to the above questions the Marketing
Guerrilla team was promptly installed to answer
these critical questions. Now I ask
you, how can you manage your internet marketing
if you have not the proper metrics by which to
measure success or failure? If you don't know
this data chances are you've got some form of
marketing waste alive in your organization. With
this waste comes lost market reach and lower
profits. Real market leaders don't make these
mistakes, that's why they get the
Guerrilla-Advantage™. They understand just what it
takes to be a REAL market leader.
By
using the Guerrilla-Advantage™ our Marketing
Guerrilla team soon discovered who the
channel leaders really were. Now the client needed to
discover what made them leaders in the first
place? Did you know there's a common thread
between real leaders? On the internet key-words make the
difference between losers and winners. Key-words
are the common thread between leaders. The
winners go to great lengths to protect key-words
which make them the market leaders. They know which
words convert into sales and which ones don't
and they distribute the budgets accordingly and
they guard this information at all cost.
Leaders continuously try and find new key-words
that work and spend piles of money on these
tests. They compete with each other bidding on
these most desired key-words. At the
Guerrilla we've developed a service, separate from
the
Guerrilla-Advantage™ package called the
Guerrilla-Monitor™.
You'll need this in your bag of tricks too. Much
can be gained by watching your competitors
key-words. You don't have to spend piles of
money to see what works, just watch and see what
does. Again this is what real market leaders do.
More on this later, you do want to be a market
leader don't you ?
The
next step. Now because of the discovery work by the
Marketing Guerrilla team, our client knows who the
channel leaders really are. This is important
because chasing channel ghosts is expensive and
their extremely hard to catch. Do you know of
anyone who's caught one? I'll tell you how you
can tell. They are the one's that show up at the
office with box in hand leaning out their desk.
Yes.. nothing will waste a pile of money like
chasing a ghost market leader. Did you know that
more marketing VIPs' die a horrible career death
in this industry chasing marketing ghosts than
any other industry? So yes it's true if your a
marketing VP and you don't have a internet
package like the Guerrilla-Advantage™
your at high risk. Enough on this topic, moving
on, our client needs to identify what key-words
the real champions are using making them market leaders
in the first place.
When
you order the Guerrilla-Advantage™ package
you'll get use of a Guerrilla service called the
GuerrillaCV.
The GuerrillaCV
is a proprietary software tool. When used by a
properly trained team member one can discover
key-words for any enterprise or competitor.
Expanded
results of the GrolliaCV report reveals a
channel key-word cluster report. A channel
key-word cluster is a group of keywords specific
to that marketing channel. All this comes with
the Guerrilla-Advantage™ package so no additional
hidden costs or fee's apply for our client. Now our
client knows the channel leaders greatest
money making secret, his key-words, or more specifically the
marketing channels cluster. You do know your
channels cluster don't you? I guarantee a real
channel leader does and uses it against you
every day.
Once
a cluster is discovered for the market channel
our clients project will move into key-word
research. This is where a Guerrilla team analyzes
the key-words in the channel cluster and answers
the original questions above. It's
important to know the frequency, cost and
conversion rates for a given cluster. This
drives the marketing budget allocation for the PPC campaigns. This service is included in the
Guerrilla-Advantage™ package. Now our client will
need to evaluate his companies own internet
marketing's scope and market penetration.
Our
clients internet marketing penetration is
defined by his search engine ranking combined
with the
number cluster key-words successfully slotted
(cluster density) across the various search
markets. We have a great package for monitoring
your key-words. Just come by say hello and I'll
send you one. Market leaders read this report
weekly, how often do you read yours ?
Poor cluster ranking and poor cluster
density is poor market channel penetration and
poor key-word monitoring. A
example of a penetration report can be found at
the bottom of the following linked page.
Click here.
The results of this report identifies what site
work is required for the client to reach the
stated market objectives. This report should be
reviewed monthly.
Clients with poor
channel penetration across multiple search
platforms will be submitted to
the
Guerrilla Site-Submit
Service
All
of these services are included in the
Guerrilla-Advantage™ package as well. You see
internet marketing is not all smoke and mirrors
but your competitor wants you to think so. If
you need some real help hire a Guerrilla from the
Marketing Guerrilla network. Chances are we've
been there, done that, and can save you a pile
of cold hard cash.
So
let me ask you, are you serious about catching
up to... or overtaking your competitor ? If so
then click the button below and get your own
Guerrilla team today. A 200% to 300% increase in market
reach is NOT uncommon. Become a channel leader
in your market today, push the button.
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