The first stage in our website analysis process is to ascertain whether there are technical hindrances which will, by their nature, hinder or prevent search engine spiders from being able to access, and index, your website. There are many technical reasons why a website can't be seen/ won't rank in search engines. These range from e.g. use of scripting movie 'cool graphical' technologies for site navigation, to inappropriate uses of content management systems, security systems and development technologies*.

More often than not, where sites are 'updated' or 'rebuilt' in such a way as to both suddenly, and 'accidentally' preclude access by search engine spiders - it is due to an inappropriate use of technology. Often - your web server log files will tell the story in minute by minute detail..... as your existing search listings turn into '404 page not found' error messages*

For example - some content management systems - with dynamic strings, and session ids in their URLS - aren't easily indexed by some search engines. Yet - many technologists, during the implementation of your new content management system - will take your search engine spider accessible, and currently indexed 'flat' HTML, or MS Word formatted '2004 press releases' and 'content manage' them for you - ensuring that many search engines will no longer index them! How often would you have needed to change and 'content manage' a '2004 press release' during 2006 or 2007?. When some technologists implement a site security system for secure ecommerce transactions, why do they also secure your 'about us' and product marketing pages behind the Port 443 https security device? Did that information really need to 'secured' too? Too often, that's what happens... and your sales referrals - from that previously indexed content which suddenly vanishes after an 'upgrade' - drops like a stone
 

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