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Key-Word Research - Good
Research is hard to ignore !
Why guess at the best search key-words to target
your web marketing efforts ? Marketing Gorillas will perform a detailed analysis
of your internet marketing to identify the most frequent and best targeted
keywords for maximum search delivery.
Did you know one key word can be worth millions ? ( Click me to find
out why )
Using
the wrong keywords all your search engine optimization efforts and web
development could be wasted. The Gorillas provide you with a report
that details how often people search for target phrases, across the various
search markets and tell you how many competing sites use those keywords.
Keywords are the words that web surfers enter in search engines
to find web sites. It is important that your web site has good search engine
rankings for popular keywords that are related to the theme of your web site. We
use the term "keywords" for single word keywords and for keyword
phrases, for example "Fast Boat Shop Florida".
The right keywords are important to the
success of your web-Site!
It's pointless to optimize your web pages for keywords that
nobody uses in the search engines. In addition, in order to get targeted
visitors, the keywords must not be too broad for users to select. Which
keywords are the right keywords for your web site?
We research focused and targeted keyword phrases that are common
enough so the web searcher will use them, but selective enough that they don't
return millions of matches. Very specific keywords generate ighly qualified,
targeted traffic that increases your sales. The first step in choosing the right
keywords is to make them very specific.
For a successful online marketing campaign, you have to target
the right keywords. The keywords you use should be relevant for your web site
and web surfers should be searching for your keywords. Most people use a two to
four word phrase in a search, so phrases are very effective.
Single words cannot be promoted effectively. For example, it is
not likely that someone looking for "free software download" is going to type
just "software" into the search box. Avoid the most popular keyword phrases
because you'll be competing with millions of other pages for a search engine's
attention. It is unrealistic to think that a new web site could rank number one
on a popular phrase like "mp3". More established companies who have been on the
Internet for several years will have the big advantage of a high link
popularity.
Finding the
right keywords is mission critical to your marketing efforts because it's the
very corner stone of site optimization tasks including: copy
writing, web site linking structure, link words, meta tags and page titles.
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Current Ranking Report - Documents where you are currently ranking on the
major search engines.
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Keyword Report - Documents a minimum of 30 target keyword phrases in order
of popularity
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Keyword density - for page structure and copy writing
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Meta
suggestions with suggested title for root pages of your site
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Spider Analysis - To check coding compliance with major search engine
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Link
Opportunities - We'll research other complimentary sites that link to
sites like yours. We'll provide site link requests via email, such you can
use to ask for a link.
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Additional marketing recommendations for your on-line site
Internet Search still most efficient by far at
acquiring customers, study says
At an
average cost per acquisition of $8.50, Internet
search was shown to be more than twice as
efficient as the next-best marketing channel in
a study of five channels by Piper Jaffray & Co.
The study, “The New eCommerce Decade: The Age
of Micro Targeting,” which was released earlier
this month, compared the customer acquisition
costs of search, Yellow Pages, online display
ads, e-mail and direct mail.
Yellow Pages came in as the second-most
efficient at $20 per customer acquisition,
followed by online display ads, $50; e-mail,
$60; and direct mail, $70.
In other matters related to search, the study
found that consumers are becoming more likely to
use Internet search to find products and
services, rather than going to online
marketplaces. And with the growth of local
search, the current number of 700,000 online
advertisers could reach 2-4 million over the
next five years.
Whether you're a large or small the Gorilla offers the opportunity
to expand your business through the internet - a
very cost-effective way to acquire new clients.
This is a highly targeted market.
Our
marketing plan targets 250 search markets. The
ultimate goal of our marketing model is to offer
a "distributed cost" for our clients to enable
organizations to gain additional market reach
for less dollars than typical PPC (Pay Per
Click) models like Google.
Why not use the
best !
If
you are choosing an information portal to invest
your marketing dollars in, make sure that they
can do what they say that they can ! Sounds
simple enough, but one of the most common
complaints we get from customers coming from our
competitors is that they haven't been able to
deliver good referrals. Remember, if it sounds
to good to be true...chances are it is! You get
what you pay for in this business.
When
you work with the
Gorilla marketing team we do the advertising for
you,
cover the advertising cost and filter the
qualified referrals. if your a member of the
funding network, you can focus on
managing your business. The good news is we have
all the risk, you only pay for highly qualified
clients
Our referral rates are extremely competitive and
tiered to reward higher volume customers. With
our Marketing Gorilla
Network you choose only the information you
need.
Adding your product name (or keyword) and links
to our websites can be a cost effective way to
get your product visibly and rapidly indexed on
the Internet. as well.
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